Portfolio Website - Target Audience Profile

My target audience will be split into 3 distinct groups.

My primary target audience is to be educationalists.

Educationalists will be attending my presentation and so are the primary target audience. I will be showing them my work and so the complexity of the site is not really an issue. Because I will be showing them my site in college the speed of the connection is quite high and so the file size of my site can be quite large and graphics heavy if needs be.

My secondary target audience is to be potential employers.

My potential employer will be someone who is quite high up in a company management. They will be looking for someone experienced in XHTML, CSS and PHP. They will be quite web savvy and be able to work their way around quite a complex site without too much trouble. They would most likely be accessing my website from their office and so they would probably be using quite a high speed Internet connection and so a large file size site would not matter as much with this section of my target audience either.

My tertiary target audience is to be potential clients.

Potential clients will be quite different to my other two target audience groups. For them to be looking for a designer on the Internet, and to have come across my portfolio they will be quite web savvy, but too complex a design may confuse them slightly. There is also no telling what sort of connection speeds they will be using to access my site but most will have some sort of broadband connection with only the minority still using a dial up connection. This means that although my site could still contain quite a few images, I would have to be careful not to go over the top and alienate this portion of my target audience. I must also be careful not to alienate my target audience by using mark up which only displays correctly in the latest browers as a lot of the general public may still be using older browsers (the majority IE6).

Updated Trexi Header Design

I've taken the feedback I've been give on my original Trexi design and made some changes seen below.

If anyone would like to give me any more feedback on my updated design then that would be great.



I'm still not sure about the logo where it is at present. I might change it back and put it somewhere else. I'm still not sure about the PI logo either, I think perhaps I'm trying too hard to use the font I've used but again feedback on any of these things would be appreciated.

Trexi Designs

Below are 2 of my 3 trexi designs. My 3rd idea isn't as strong as these 2 (though I will be uploading it soon) but any feedback on these 2 for the moment would be appreciated.

This first idea uses the idea of some sort of tape surrounding my figurine. The yellow tape will contain some sort of text, though at the moment I've not decided on what.



For this idea I tried to keep away from my trexi being a character and used my design of 'spilt coffee'. From initial feedback it has been noted it looks more like a cow than spilt coffee and to recreate the idea of coffee on a computer could be a challenge but it is not a reason not to try.


As I said, 3rd idea to come shortly. Watch this space.